Redesigning TFC.tv

The Problem

TFC.tv’s legacy desktop site struggled to keep pace with evolving viewer habits. It was non-responsive, inaccessible, and not optimized for modern subscription and payment flows. This severely limited engagement and growth across global audiences.

The Insight

Before diving into design, the newly formed UX team that I directed conducted deep discovery to uncover what truly mattered to users. Through analytics, interviews, and usability tests, we found fragmented experiences, unclear value propositions, and friction in onboarding that hindered subscription conversions. These insights guided a strategy focused on clarity, accessibility, and continuity across every touchpoint.

The Solution

We re-envisioned TFC.tv as a unified, multi-platform ecosystem. The redesign introduced a responsive web experience and new native apps for iOS, Android, and Roku. This created seamless access to live and on-demand content. A simplified onboarding flow, improved payment experience, and data-driven content recommendations helped users engage effortlessly while supporting recurring subscriptions.

The Impact

Within a year, the new experience helped drive a 7.5× increase in paid subscribers, fueled by both UX improvements and the introduction of mobile and OTT platforms. Beyond the numbers, this initiative established a foundation for ongoing design maturity, setting the stage for TFC.tv’s evolution as a truly global streaming brand now known as iWantTFC.